NEW ECOLOGICAL COLLECTION | Handmade with organic acetate and eco plating.
WE INSPIRE THROUGH OUR PASSION FOR FASHION AND INDEPENDENT STYLE.
From NO IDOLS, we want to enhance your unique and personal style with our collections in constant renewal and innovation, with a marked urban, alternative, and sustainable style.
MUCH MORE THAN FASHION
Behind each design, there’s imagination, creativity, freshness, spontaneity, freedom, art, culture, music, commitment, solidarity, sustainability... We show that fashion is not superficial.
We are committed to a modern and responsible business vision. A project designed with the future in mind, with sustainability as a priority and sign of identity. We challenge and push the boundaries to make high quality glasses in a sustainable, respectful, and consistent way with the world we live in.
We are constantly experimenting with new perspectives and solutions to make sustainable glasses in an innovative way, incorporating ecological and recycled materials. For sure, with ethical and environmentally responsible manufacturing processes.
We like to express our lifestyle and values through designs, campaigns, actions, collaborations... Because we're passionate about things well done inside and out.
We have created a cosmopolitan space where diversity and respect are a must; a free lifestyle, without prejudices or limits, receptive to new ideas and different points of view.
Our research allows us to achieve the best quality in new materials and manufacturing processes, to constantly present high quality and trendy collections.
Honest and transparent to ensure consistency and credibility as a brand for third parties and mainly to you, our customers. Transparency means being able to tell you proudly and sincerely everything we do and how we do it, always with a clear message that conveys our commitment and our values in all our decisions.
We maintain our mission: create high quality sustainable glasses, at a fair price and stylish. We love our work! That's why we operate with the utmost dedication and motivation, learning from our mistakes, to give our best and guarantee you an amazing experience with us.
We create contemporary and alternative proposals by using high quality materials (with the best acetate worldwide, by the Italian Mazzuchelli), attention to small details and modern designs.
We create glasses that innovate coming out of the conventional, with a clear independent style to dress people with own style that seek to make a difference incorporating a plus of fashion and exclusivity in their looks.
All our models have the maximum comfort, lightness and are timelessness while echoing the best of the latest trends.
We are present in 10 countries
Our entrepreneurial character has allowed us to achieve an incredible expansion. You can find us in more than 1000 optical stores through Spain, France, Italy, Greece, Belgium, Germany, Holland, Tunisia, Portugal and Switzerland.
When fashion and sustainability share an objective